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Question
Distinguish between institutional and informative advertising.
Distinguish Between
Solution
| Institutional Advertising | Informative Advertising | |
| 1. | The emphasis is on building the favourable image of an organisation. | The emphasis is on building a favourable image of a product, brand or service. |
| 2. | The immediate aim is to build goodwill. | The immediate aim is to increase its sale. |
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Types of Advertising
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