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Questions
What is 'concept advertising'?
Explain concept advertising.
Solution 1
This is also known as 'primary demand advertising' or 'pioneering advertising'. Its purpose is to stimulate demand for a new type of product. Advertisement designed to change life style of people is concept advertising. For example, 'a diamond is forever' seeks to promote diamond jewellery as a concept.
Advertisements can be done at local, national and international levels.
Solution 2
Concept advertising is done for introducing a new product or service. It is done to educate the people about the product and its uses. Such products may change the life style of the people. This is also called 'primary demand advertising' or 'pioneering advertising.'
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RELATED QUESTIONS
Pioneer advertising is also known as ______.
Explain Institutional advertising by stating an example of it.
Write a short note on institutional advertisement.
Write a short note on types of advertising.
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Explain Product advertising.
Explain Informative advertising.
Distinguish between institutional and informative advertising.
Enumerate various types of advertising.
Explain Concept advertising by stating an example of it.
