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प्रश्न
What is 'concept advertising'?
Explain concept advertising.
उत्तर १
This is also known as 'primary demand advertising' or 'pioneering advertising'. Its purpose is to stimulate demand for a new type of product. Advertisement designed to change life style of people is concept advertising. For example, 'a diamond is forever' seeks to promote diamond jewellery as a concept.
Advertisements can be done at local, national and international levels.
उत्तर २
Concept advertising is done for introducing a new product or service. It is done to educate the people about the product and its uses. Such products may change the life style of the people. This is also called 'primary demand advertising' or 'pioneering advertising.'
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संबंधित प्रश्न
Explain Institutional advertising by stating an example of it.
Distinguish between persuasive and informative advertising.
Write a short note on persuasive advertising.
State one difference between institutional advertising and product advertising.
Write a short note on types of advertising.
Explain an industrial advertising.
Explain Product advertising.
Explain Informative advertising.
Distinguish between institutional and informative advertising.
Enumerate various types of advertising.
