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प्रश्न
What is brand loyalty?
उत्तर
Brand loyalty means that some consumers continue to prefer a brand due to faith in its good quality. Some brands have become so popular that people do not care to name their content, as they are identifiable just by their brand name. For example, you just name 'Colgate' and you will get a tube of dental cream.
संबंधित प्रश्न
The marketing outcomes of a product is known as ______.
Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with ______.
The value which is derived from the way the consumer perceives the brand name is ______.
Consumer's continuous preference of a particular brand due to faith in its superiority is termed as ______.
A branded product needs no sales promotion. Justify for or against.
Write a short note on brand promotion.
Describe the role of publicity in promoting a brand.
How can a business firm promote its brands?
