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Question
Describe how advertising sustains the press.
Short Note
Solution
- In the absence of advertisements, newspapers, magazines, radio and TV would become much costlier and will be beyond the reach of the people at large. The main source of income of media are the advertisements.
- Hence, news and information are sold to the people at large at a very low price. Advertisements help in maintaining the independent status of the media by making them financially strong.
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Advantages of Advertising
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RELATED QUESTIONS
Identify which of this is NOT the advantage of Advertising to the consumers.
All of the following are benefits of advertisements to customers except ______.
What is the advantage of advertising to the manufactures?
How does advertising benefit the society?
Explain the advantages of advertising.
| Ryan Ltd. Took the following steps in the beginning of this year to widen its consumer base. It expanded the business operations to cover international markets and within India. It focused on Delhi. It repositioned itself as a FMCG company, offering a wide range of Modern Electronic items, and moved away from traditional marketing to non-traditional marketing. The company focused on quality control and publicity. It also introduced new advertisements featuring film stars and sports personalities. It undertook various brand promotion methods. |
- Explain any two advantages of advertising to manufacturers.
- Explain any two elements of promotion mix.
- Explain any five Non-traditional markets.
