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Question
What is the advantage of advertising to the manufactures?
Options
Helps in raising the living standard of people.
Helps to maintain steady demand by smoothing out seasonal fluctuations in demand.
They are the main sources of income for newspapers and magazines.
Reduces possibility of cheating of consumers.
Solution
Helps to maintain steady demand by smoothing out seasonal fluctuations in demand.
Explanation:
One significant advantage of advertising to manufacturers is that it helps to maintain steady demand by smoothing out seasonal fluctuations in demand. Through advertising, manufacturers can promote their products during off-peak times, encouraging consumers to purchase year-round rather than just during peak seasons. This steady demand helps manufacturers manage production more efficiently and maintain consistent revenue streams.
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| Ryan Ltd. Took the following steps in the beginning of this year to widen its consumer base. It expanded the business operations to cover international markets and within India. It focused on Delhi. It repositioned itself as a FMCG company, offering a wide range of Modern Electronic items, and moved away from traditional marketing to non-traditional marketing. The company focused on quality control and publicity. It also introduced new advertisements featuring film stars and sports personalities. It undertook various brand promotion methods. |
- Explain any two advantages of advertising to manufacturers.
- Explain any two elements of promotion mix.
- Explain any five Non-traditional markets.
