Question

Which one is the feature of the advertising?

Options

• Direct communication

• Face to face communication

• Mass communication

• Verbal communication

Answer 1

Mass communication

Explanation:

A key feature of advertising is mass communication. Advertising involves delivering messages to a large audience simultaneously through various media channels such as television, radio, print, and online platforms. Unlike direct or face-to-face communication, which targets individuals or small groups, mass communication allows advertisers to reach a wide audience efficiently and effectively. Verbal communication can be a part of advertising but does not encompass the full scope of what advertising entails.