Question

How does advertising benefit the society?

Answer 1

1. Advertising creates employment opportunities for a large number of people. Direct employment is created for artists, copywriters, advertising agents, pressmen, etc. Indirect employment is created by increasing the scale of business operations.
2. Advertising leads to variety in consumption and the use of better-quality products. An example is the growing use of household appliances such as micro-ovens, air conditioners, refrigerators, cordless phones, washing machines, etc. This has helped raise society's standard of living.
3. Advertising sustains the press and is a great source of revenue for newspapers and magazines. As a result, the public can buy newspapers and magazines at very low prices.
4. Advertising provides new knowledge to the public. It helps to improve social customs and attitudes, thereby adding to culture.
5. Advertising promotes healthy competition and the growth of the business. It acts as a barometer of the country's economic growth.