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Question
Identify which of this is NOT the advantage of Advertising to the consumers.
Options
Advertisement creates a direct link between the Producer and Consumer.
It provides educational value.
It reduces the possibility of cheating of consumers.
It helps to meet the competition in the market.
Solution
It helps to meet the competition in the market.
Explanation:
Meeting the competition in the market is not usually seen as a benefit of advertising to the consumer. On the contrary, this advantage of advertising is primarily focused on the producer or business, rather than the consumer. Advertising plays a crucial role in helping companies stay competitive by effectively promoting their products or services.
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| Ryan Ltd. Took the following steps in the beginning of this year to widen its consumer base. It expanded the business operations to cover international markets and within India. It focused on Delhi. It repositioned itself as a FMCG company, offering a wide range of Modern Electronic items, and moved away from traditional marketing to non-traditional marketing. The company focused on quality control and publicity. It also introduced new advertisements featuring film stars and sports personalities. It undertook various brand promotion methods. |
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