Question

Distinguish between sales promotion and publicity.

Answer 1

Basis of Distinction	Sales promotion	Publicity
Purpose	Aimed at stimulating immediate sales and encouraging quick consumer response.	Aimed to create a positive image and increase awareness of the company or its products.
Nature	Short-term strategies to boost sales.	Long-term strategies aimed at maintaining a positive public image.
Control	Controlled by the company, the company decides the timing, message, and content.	Not directly controlled by the company; external sources like media often generate it.
Examples	Discounts, buy-one-get-one-free offers, coupons, rebates, samples, and loyalty programs.	Press releases, news stories, media interviews, charitable activities, and community involvement.