Question

Write short notes on Publicity.

Answer 1

1. Publicity means the non-personal stimulation of demand for a product, service or business unit by planting commercially significant news about it in a published medium or obtaining favourable presentation of it on radio, television or stage that is not paid for by the sponsor. For example, a Minister inaugurates the new factory of a company. This news is reported by newspapers and Doordarshan. It improves the image of the company in public.
2. Publicity means any commercially significant news which has no sponsor, is non-personal and is not paid for by the individual or organisation involved in it. Publicity is an inexpensive, timely and credible method of promotion. But the organisation has no control over publicity. Just as good publicity can enhance image, bad publicity can spoil the image of an organisation.