Question

Distinguish between Advertising and Sales promotion.

Answer 1

Basis of Distinction	Advertising	Sales promotion
Meaning	Any paid form of impersonal presentation and promotion of a product, service or idea by an identified sponsor.	Marketing activities which stimulate consumer buying and dealer effectiveness.
Time horizon	Long-term perspective.	Short-term perspective.
Aim	To build an image of the producer and his product.	To increase immediate sales or dispose of old stock.
Nature	Regular and recurring.	Limited period, non-recurring.
Media	Newspapers, magazines, TV, radio, posters, films and other media.	Free samples, coupons, contests, premium offers, displays, exhibitions, etc.
Emphasis	Informs, persuades and reminds buyers, attracts customers towards the product.	Supplement to advertising and personal selling; pushes product towards buyers.
Scope	Mass communication.	Individual communication.