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प्रश्न
Distinguish between Advertising and Sales promotion.
फरक स्पष्ट करा
उत्तर
| Basis of Distinction | Advertising | Sales promotion |
| Meaning | Any paid form of impersonal presentation and promotion of a product, service or idea by an identified sponsor. | Marketing activities which stimulate consumer buying and dealer effectiveness. |
| Time horizon | Long-term perspective. | Short-term perspective. |
| Aim | To build an image of the producer and his product. | To increase immediate sales or dispose of old stock. |
| Nature | Regular and recurring. | Limited period, non-recurring. |
| Media | Newspapers, magazines, TV, radio, posters, films and other media. | Free samples, coupons, contests, premium offers, displays, exhibitions, etc. |
| Emphasis | Informs, persuades and reminds buyers, attracts customers towards the product. | Supplement to advertising and personal selling; pushes product towards buyers. |
| Scope | Mass communication. | Individual communication. |
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Distinction Between Advertising and Sales Promotion
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