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Question
List the advantages of using radio services as a form of advertising media.
Answer in Brief
Solution
Radio is another popular medium of advertising. Its advantages are as follows:
- It has wide coverage.
- Illiterate people can also be reached.
- The message can be repeated several times during the day.
- Voice, tone and music can be used to enhance the impact.
- People can listen the advertisement while at work and during the journey.
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