Advertisements
Advertisements
Question
Media which has limited coverage is ______.
Options
Newspapers
Direct mail
Television
Radio
Solution
Media which has limited coverage is direct mail.
Explanation:
Direct mail refers to promotional materials sent directly to individuals via postal services. Unlike newspapers, television, and radio, which can reach a broad and diverse audience, direct mail has limited coverage as it targets specific individuals or households. Its reach is confined to the mailing list used, making it a more focused but limited medium than the others listed.
APPEARS IN
RELATED QUESTIONS
Which is a very old medium of advertising?
Explain the features of newspapers as media of advertising.
Explain the features of posters as media of advertising.
List the advantages of using radio services as a form of advertising media.
List the disadvantages of using radio services as a form of advertising media.
Explain newspapers as a media for advertising.
Enumerate various advertising media to promote sales.
Explain in brief the outdoor advertising.
Give reason either for or against the following:
"Competition based pricing is ideal for unbranded products."
