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Question
______ is any paid form of non personal persuasion and promotion of ideas, goods and services.
Options
Advertising
Personal selling
Publicity
Sales promotion
Solution
Advertising is any paid form of non personal persuasion and promotion of ideas, goods and services.
Explanation:
Advertising is any paid form of non-personal persuasion and promotion of ideas, goods, and services by an identified sponsor. It involves using various media channels like television, radio, newspapers, online platforms, and billboards to reach a broad audience. Unlike personal selling, which involves direct interaction with customers, advertising communicates to the masses in a non-personal manner. Publicity and sales promotion also play roles in marketing but are not necessarily paid forms of promotion in the same way advertising is.
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RELATED QUESTIONS
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Statement II: Advertising lacks direct feedback.
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Comment upon the following:
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