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Question
What are the limitations of advertising as a promotional tool? Enlist.
Solution
The limitations of advertising are:-
- The absence of personal touch makes advertising less forceful.
- It is difficult to judge the effectiveness of an advertising message.
- The advertising message is standardized and cannot be designed according to different persons so there inflexible in nature.
- The effectiveness of advertising is low due to the existence of a large number of advertisements.
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