Advertisements
Advertisements
Question
What is advertising?
Solution
- The word advertising has been derived from the Latin term, 'advertere', which means 'turn to'. Advertising turns the attention of people to a product, service or idea.
- Advertising is a form of marketing communication that uses various media channels to promote or sell products, services, or ideas to a target audience. The primary goal of advertising is to inform, persuade, and remind potential customers about a product or service, thereby influencing their purchasing decisions.
- Advertising involves preparing oral and visual messages and disseminating them through paid media to make people aware of and favourably inclined towards a product, service, idea, or organisation.
- Thus, advertising involves preparing oral and visual messages and disseminating them through paid media to make people aware of and favourably inclined towards a product, service, idea, or organisation.
APPEARS IN
RELATED QUESTIONS
What are the limitations of advertising as a promotional tool? Enlist.
Define advertising? What are its main features? Explain.
____________ is an advantage of advertisement.
The most commonly used tool of promotion which is a paid form of communication and in which the sponsor bears the cost of communicating with the prospects is ______.
The word 'advertising' means turning of ______ to something.
______ is any paid form of non personal persuasion and promotion of ideas, goods and services.
Advertisement designed to change a lifestyle of people is ______.
In advertising, the ______ has control over the contents and the timing of the message.
"Advertising increases the price of products for consumers." Justify for or against giving reasons.
Define the term 'advertising.'
