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Question
The most commonly used tool of promotion which is a paid form of communication and in which the sponsor bears the cost of communicating with the prospects is ______.
Options
advertising
personal selling
sales promotion
public relations
Solution 1
The most commonly used tool of promotion which is a paid form of communication and in which the sponsor bears the cost of communicating with the prospects is advertising.
Explanation:
Advertising, as defined by a specific sponsor, is a paid kind of non-personal presentation and promotion of goods, services, or ideas. It is a method of raising awareness, generating interest, and stimulating demand for their products and services.
Solution 2
The most commonly used tool of promotion which is a paid form of communication and in which the sponsor bears the cost of communicating with the prospects is advertising.
Explanation:
Advertising, as defined by a specific sponsor, is a paid kind of non-personal presentation and promotion of goods, services, or ideas. It is a method of raising awareness, generating interest, and stimulating demand for their products and services.
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