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Question
Define the term 'advertising.'
Solution
"Advertising is any paid form of non-personal presentation or promotion of ideas, goods or services by an identified sponsor."
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RELATED QUESTIONS
'Though advertising is one of the most frequently used the medium of promotion of goods and services, it attracts a lot of objections.' Explain any four such objections.
____________ is an advantage of advertisement.
For the following two statements choose the correct option:
Statement I: Advertising is an impersonal form of communication.
Statement II: Advertising lacks direct feedback.
What are the important features of advertising?
The most commonly used tool of promotion which is a paid form of communication and in which the sponsor bears the cost of communicating with the prospects is ______.
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In advertising, the ______ has control over the contents and the timing of the message.
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Comment upon the following:
Advertising increases the price of products.
