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Question
"It is all marketing activities which stimulate consumer buying and dealer effectiveness. The aim of it is to increase immediate sales." What is it?
Options
Marketing
Sales
Sales promotion
Social marketing
Solution
Sales promotion
Explanation:
Sales promotion encompasses all marketing activities designed to stimulate consumer buying and dealer effectiveness, with the primary aim of increasing immediate sales. This includes tactics such as discounts, coupons, contests, and product demonstrations, all intended to create a sense of urgency and incentivize quick purchases. Unlike general marketing or social marketing, which have broader objectives, sales promotion specifically targets immediate sales boosts.
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