Question

State any two features of advertising. 

Explain any four features of Advertising.

Discuss any five features of advertising.

Answer 1

1. It is a paid form of communication: Advertisements appear in newspapers, magazines, Television or on cinema screens because the advertiser has purchased some space or lime to communicate information to the prospective customers.
2. It is a non-personal presentation of the message: There is no face-to-face contact with the customers. That is why it is described as non-personal salesmanship. It is a non-personal form of presenting products and promoting ideas, and it supports personal selling. It simplifies the task of the sales force by creating awareness in the minds of potential customers. 
3. Impersonal: Advertising does not involve direct touch with customers. This is why it's known as non-personal salesmanship. It is a non-personal approach to selling items and promoting ideas. It simplifies the sales force's duty by raising awareness among potential consumers.
4. Identified Sponsor: An identifiable sponsor creates the advertisement. Advertisements should clearly identify the sources of their opinions and ideas.
5. Promote products and services: Advertising helps to promote products and services. The goal is to increase sales for a business unit's products and services.