Advertisements
Advertisements
Question
The main objective of this advertising is to persuade the customers to buy a product or service or to support an idea.
Options
Concept advertising
Product advertising
Persuasive advertising
Informative advertising
Solution
Persuasive advertising
Explanation:
Persuasive advertising's main objective is to convince customers to purchase a product or service or support an idea. It focuses on appealing to the emotions, desires, and needs of the target audience to motivate them to take action. Unlike informative advertising, which primarily provides information about a product or service, persuasive advertising aims to influence consumer behaviour by creating a favourable perception and encouraging a purchase decision.
APPEARS IN
RELATED QUESTIONS
State any two features of advertising.
Which type of advertising focuses on a particular product or brand or service of an enterprise?
"To enhance the goodwill of the firm by promising better quality at fair prices" ______.
Which of the following are not requirements for setting advertising objectives?
Name and explain the method that should be adopted to sell pulses.
It is marketing which has converted yesterday's luxuries into today's necessities. Justify giving two reasons.
Describe the objectives of advertising.
"Intense competition in the corporate world has led to the emergence of advertising as a vital tool for corporate survival". Do you agree with this statement? Support your answer by citing reasons.
Enumerate the objectives of advertising.
Comment upon the following:
Intensive competition has made advertising essential for corporate survival.
