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Question
Comment upon the following:
Intensive competition has made advertising essential for corporate survival.
Solution
Due to intense competition, advertising has become essential for survival and growth in the corporate world. In order to create demand for new products and to maintain and increase sales of existing products manufacturers must advertise regularly. Business people who do not advertise face decline in sales and profits. Public memory is very short and they tend to buy products/services which they remember. Advertising keeps on reminding buyers.
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