Question

Consumer's continuous preference of a particular brand due to faith in its superiority is termed as ______.

Options

• Brand Equity

• Brand promotion

• Brand loyalty

• Branding

Answer 1

Consumer's continuous preference of a particular brand due to faith in its superiority is termed as Brand loyalty.

Explanation:

Brand loyalty is the term used to describe a consumer's continuous preference for a particular brand due to their faith in its superiority. This loyalty is characterized by repeat purchases and a strong emotional connection to the brand, often leading consumers to choose it over competitors consistently. Brand loyalty is a valuable asset for companies as it ensures a steady customer base and can lead to positive word-of-mouth referrals.