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Question
Describe the role of publicity in promoting a brand.
Solution
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Increase Brand Awareness: Positive media coverage, including news stories, features, and reviews, can greatly boost brand awareness.
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Cost-effective Marketing: Publicity, relying on unpaid media coverage, offers a cost-effective way to reach a large audience without the expense of advertising.
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Creating a positive Brand Image: Effective publicity shapes public perception by emphasizing the brand's strengths, achievements, and social responsibility efforts.
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