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प्रश्न
Describe the role of publicity in promoting a brand.
उत्तर
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Increase Brand Awareness: Positive media coverage, including news stories, features, and reviews, can greatly boost brand awareness.
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Cost-effective Marketing: Publicity, relying on unpaid media coverage, offers a cost-effective way to reach a large audience without the expense of advertising.
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Creating a positive Brand Image: Effective publicity shapes public perception by emphasizing the brand's strengths, achievements, and social responsibility efforts.
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संबंधित प्रश्न
The marketing outcomes of a product is known as ______.
Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with ______.
The value which is derived from the way the consumer perceives the brand name is ______.
Consumer's continuous preference of a particular brand due to faith in its superiority is termed as ______.
What is brand loyalty?
A branded product needs no sales promotion. Justify for or against.
Write a short note on brand promotion.
How can a business firm promote its brands?
