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Question
Which of the following is not an advantage of branding?
Options
It helps consumer to identify and recognise the product.
It differentiates the product from the rival products.
It ensures standards of quality and design to consumers.
It is not the basis of advertising and other techniques of mass selling.
Solution
It is not the basis of advertising and other techniques of mass selling.
Explanation:
Branding provides several advantages, including helping consumers identify and recognize the product, differentiating the product from competitors, and ensuring standards of quality and design. However, branding is indeed the basis of advertising and other techniques of mass selling, making option (D) incorrect as a supposed disadvantage.
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