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Chapters
2: Marketing mix - 4 P's
3: Advertising and Brand Promotion
4: Sales and Selling Process
5: Generally Accepted Accounting Principles (GAAP)
6: Financial Accounting and Reporting
7: Banking and Bank Transactions
8: Fundamental Concepts of Cost
9: Importance of Human Resources
10: Recruitment, Selection and Training
▶ 11: Public Relations
12: Issues of the Environment
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Solutions for Chapter 11: Public Relations
Below listed, you can find solutions for Chapter 11 of CISCE Goyal Brothers Prakashan for Commercial Applications [English] Class 10 ICSE.
Goyal Brothers Prakashan solutions for Commercial Applications [English] Class 10 ICSE 11 Public Relations EXERCISES [Pages 179 - 181]
MULTIPLE CHOICE QUESTIONS.
______ is the process of gaining public support for an activity, cause or organisation through information and persuasion.
Public relations
Public applications
Personal selling
Advertisement
Public relations is a ______ and sustained effort to develop and maintain mutual understanding between an organisation and its various publics.
Planned
Unplanned
Prepared
None of these
As a management function, public relations involves ______ and evaluating public opinion.
Anticipating
Counselling
Researching
All of these
Scope of public relations is very ______.
Narrow
Wide
Small
None of these
Good public relations help in ______.
Building goodwill and positive image
Attracting and attrition of talent
Building goodwill and negative image
Decreasing sales and revenue
Good consumer relations depend heavily upon the nature of the ______ provided to consumers.
Products
Services
Both products and services
None of these
Main element(s) of good public relations is/are ______.
Human relations
Empathy
Persuasion
All of these
______ means relations between human beings on the basis of human dignity and respect for each other.
Human relations
Empathy
Persuasion
Dialogue
It means to convince another person of some idea, product, service or institution, to induce a person or group or to do something.
Human relations
Empathy
Persuasion
Dialouge
______ means a conversation between two persons with a purpose.
Human relations
Empathy
Persuasion
Dialogue
If a person goes on talking without allowing others to participate in the discussion or talk, then it becomes a ______.
Human relations
Monologue
Persuasion
Dialogue
______ means looking at things and events from the other's point of view. It requires that the communicator be in tune with the communicate.
Human relations
Empathy
Persuasion
Dialogue
The Main Reasons for the Rapid Growth of Public Relations is/are ______.
Communication Gap
Population decline
Recognition of social responsibility
Rapid decline in Communication Media
______ of an organisation is its picture in the minds of public. It indicates what people think the organisation stands for.
Planning
Image
Relation
Customer
______ is as important in public relations as in every other area of business activities.
Planning
Ethics
Relation
Customer
______ function ensures that the policies, procedures and actions of the organization are in public interest.
Financial Management
Public Relations
Skill Development
Performance Appraisal
A planned and sustained effort and management function is ______.
Public relations
Public applications
Promotion
Propaganda
SHORT-ANSWER QUESTIONS.
"Public relations is action plus communication." Comment.
"Public relations is action plus communication." Comment.
Explain the nature of public relations.
Mention any four main reasons for the rapid growth of public relations.
State the importance of 'persuasion' as an element.
Mention the elements of Public Relations.
"Public relations is a planned management function." Comment.
Mention the elements of Public Relations.
Give two reasons either for or against:
Ethics has no place in public relations.
Give two reasons either for or against:
Public relations is a gimmick.
Public relations is a propaganda. Give two reasons for or against.
Describe the importance of public relations to a business enterprise.
Give four elements of public relations.
Scope of public relations is narrow. Justify either for or against.
Briefly explain any two of the elements of Public Relations.
Explain briefly employee relations as a scope of public relations.
A company needs to pay for its publicity to the media owners. Justify a reason either for or against.
What do you mean by business ethics?
Ethics has no role in Public Relations. Give a reason either for or against.
Briefly explain any two of the elements of Public Relations.
Write a short note on empathy as an element of public Relation.
LONG-ANSWER QUESTIONS.
"Public relations is action plus communication." Comment.
Explain the nature of public relations.
Explain public relations as a management function.
Briefly explain any two of the elements of Public Relations.
Trace out the history of public relations.
Briefly explain any two of the elements of Public Relations.
Briefly explain any two of the elements of Public Relations.
Ethics has no role in Public Relations. Give a reason either for or against.
Mention any four main reasons for the rapid growth of public relations.
Explain the present status of public relations by pointing out the reasons for its rapid growth.
Briefly explain any two of the elements of Public Relations.
Describe the importance of public relations to a business enterprise.
Briefly explain any two of the elements of Public Relations.
Give two reasons either for or against:
Ethics has no place in public relations.
Write short note on persuasion as an element of public Relation.
Write a short note on empathy as an element of public Relation.
Briefly explain any two of the elements of Public Relations.
Mention any two principles of persuasion.
Explain briefly employee relations as a scope of public relations.
Discuss government relations on the basis of scope of public relations.
Explain the nature of public relations.
Goyal Brothers Prakashan solutions for Commercial Applications [English] Class 10 ICSE 11 Public Relations QUESTION BANK [Pages 181 - 182]
"Public relations is action plus communication." Comment.
State the importance of 'persuasion' as an element.
Ethics has no role in Public Relations. Give a reason either for or against.
Mention any four main reasons for the rapid growth of public relations.
"Public relations has emerged as a profession." Explain.
Give two reasons either for or against:
Ethics has no place in public relations.
The "public judges an organisation not merely from what it says but also from what it does." Comment.
Solutions for 11: Public Relations
![Goyal Brothers Prakashan solutions for Commercial Applications [English] Class 10 ICSE chapter 11 - Public Relations Goyal Brothers Prakashan solutions for Commercial Applications [English] Class 10 ICSE chapter 11 - Public Relations - Shaalaa.com](/images/commercial-applications-english-class-10-icse_6:eea752901d2b4c6ba18f6be5b2bef4a1.jpg)
Goyal Brothers Prakashan solutions for Commercial Applications [English] Class 10 ICSE chapter 11 - Public Relations
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Concepts covered in Commercial Applications [English] Class 10 ICSE chapter 11 Public Relations are Concept of Public Relations, Scope of Public Relations, Nature of Public Relations, Public Relations as a Management Function, Importance of Public Relations, Scope of Public Relations, Elements of Public Relations, History of Public Relations, Present Status of Public Relations, Ethics in Public Relations, Image Building.
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