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State the importance of 'persuasion' as an element. - Commercial Applications

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Questions

State the importance of 'persuasion' as an element.

How is persuasion an important element of public relations? 

Answer in Brief

Solution

  1. Persuasion is an important aspect of public relations and communication because it determines how communications are received and acted on by the target group.
  2. The capacity to convince is critical for shaping opinions, motivating behaviours, and achieving objectives.
  3. Persuasive communication allows an organisation to effectively promote its beliefs, products, and projects, making its messaging more engaging and meaningful.
  4. This aspect of persuasion helps in the development of trust and credibility, as carefully planned persuasive communications often depend on logical reasoning, emotional appeals, and ethical considerations.
  5. Persuasion is also important in crisis management, as convincing stakeholders of the organization's commitment to resolving difficulties and maintaining transparency can dramatically reduce negative consequences. 
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Elements of Public Relations
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Chapter 11: Public Relations - EXERCISES [Page 180]

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Goyal Brothers Prakashan Commercial Applications [English] Class 10 ICSE
Chapter 11 Public Relations
EXERCISES | Q 5. | Page 180
Goyal Brothers Prakashan Commercial Applications [English] Class 10 ICSE
Chapter 11 Public Relations
QUESTION BANK | Q 2. | Page 181
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