Question

Mention any four main reasons for the rapid growth of public relations.

Explain the reasons for rapid growth of public relations

Answer 1

The Main Reasons for the Rapid Growth of Public Relations are as follows:

1. Communication Gap: The need for communication between organisations and their public is being increasingly recognised. Public relations function is required to bridge this communication gap.
2. Population Growth: A significant factor contributing to the development of public relations has been the increase in population and the resulting expansion of business, social and political organisations. Public relations function developed to explain organisational policies and actions to public and bring about better understanding.
3. Recognition of Social Responsibility: Public relations has grown in importance as corporations recognise that they have a social responsibility to serve the public. Public services of corporations include financial contributions to community, social welfare, health and youth organisations, participation by employees in local government and education, and sponsorship of cultural education.
4. Big Government: Growing government activity, legislation, taxes and criticism of business by politicians have all contributed to the expansion of public relations into the field of public affairs and relations with local, state and national governments.
5. Development of Communication Media: Tremendous growth in video and cable systems has enabled rapid and widespread transmission of information. Unprecedented progress is being made in the media of communication.
6. New Ethical Standards: Higher moral standards and ethical conduct in business have contributed to the development of public relations. Management must speak truthfully, act fairly and deal honourably with the public in order to enjoy good public relations.
7. Consumerism: Increasing emphasis on consumer service has caused many companies seeking the goodwill and support of consumers to respond to consumer pressure. This pressure represents a significant change in direction, one which presents to business both an opportunity and a challenge.
8. Education in Public Relations: Growing emphasis on public relations education is in good measure responsible for the increasing prestige of public relations. There are now several institutes providing education and training in public relations.