Question

Explain the present status of public relations by pointing out the reasons for its rapid growth.

Answer 1

Now public relations has developed as a management function. It has acquired a professional status:

1. Professionalism: Like any profession, public relations involves collecting information on particular interests, understanding the policies of specialized agencies, and assessing their capabilities to address these interests. This professional approach ensures that public relations efforts are well-informed and effective.
2. Serious Business: Public relations is both an art and a science that addresses complex matters, such as how an organization can efficiently engage with other institutions and groups. It is not just about taking actions but about shaping and communicating positive perceptions of those actions to the public.
3. Broad Concept: Public relations includes a variety of activities and relationships designed to build and maintain positive public perceptions of an institution, industry, or government. It is a structured effort in modern business, focused on earning and retaining the public's favorable opinions.
4. Essential for Success: No institution, industry, or democratic government can function effectively without public cooperation. To build and sustain mutual understanding with the public, organizations must implement a thorough public relations policy. This policy should encompass:
   1. Inward Activity: Evaluating the company's policies and actions to identify if changes are necessary to enhance its public image.
   2. Outward Activity: Communicating to the public about the company and its accomplishments.