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Questions
"Public relations is action plus communication." Comment.
"Public relations involves two-way communication." Elucidate.
What is meant by public relations?
What are public relations?
Answer in Brief
Solution
- Public relations is a managerial function which requires communication with various stakeholder groups and actions so as to earn public understanding and acceptance.
- It involves not only transmission of messages but also knowing and understanding public opinion. It is a process of two-way communication.
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Effective public relations involve conveying messages and carrying out actions that gain public understanding and approval. It requires organizations to behave ethically, participate in community activities, and show corporate social responsibility, which are then communicated to the public to foster trust and credibility.
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Nature of Public Relations
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