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Question
Write short note on persuasion as an element of public Relation.
Solution
Persuasion in Public Relations are as follows:
- Persuasion is the systematic process of influencing attitudes, beliefs, or behaviours through communication.
- It seeks to influence public opinion, motivate specific behaviours, and rally support for ideas, products, or services.
- Effective persuasion connects with the audience through logical arguments, emotional appeals, and credibility.
- Marketing campaigns, public awareness projects, and crisis management all use it to guide public response.
- Successful persuasion builds trust, increases engagement, and helps organisations achieve their goals by connecting audience actions with their goals.
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