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Question
Explain any two methods used to popularise any brand.
Solution
- Advertisements: Advertisements in newspapers, radio, TV and other media are regularly given to make a particular brand well-known among consumers. It is due to repeated advertisements that Lux soap, Colgate toothpaste, Titan watch, Honda car and other brands have become popular in the market.
- Publicity: Publicity means any commercially significant news which has no sponsor, is non-personal and is not paid for by the individual or organisation involved in it. Mass media such as newspapers, radio and television give news and views about an organisation and its products or services in such a way that the image of the organisation is enhanced. News releases (e.g., opening of a new showroom), feature articles, letters to the editor, press conference and audio-visual material are the main techniques of publicity.
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