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प्रश्न
Explain any two methods used to popularise any brand.
थोडक्यात उत्तर
उत्तर
- Advertisements: Advertisements in newspapers, radio, TV and other media are regularly given to make a particular brand well-known among consumers. It is due to repeated advertisements that Lux soap, Colgate toothpaste, Titan watch, Honda car and other brands have become popular in the market.
- Publicity: Publicity means any commercially significant news which has no sponsor, is non-personal and is not paid for by the individual or organisation involved in it. Mass media such as newspapers, radio and television give news and views about an organisation and its products or services in such a way that the image of the organisation is enhanced. News releases (e.g., opening of a new showroom), feature articles, letters to the editor, press conference and audio-visual material are the main techniques of publicity.
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Definition and Merits of Brand and Branding
या प्रश्नात किंवा उत्तरात काही त्रुटी आहे का?
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संबंधित प्रश्न
Brands are used in business, marketing and advertising for recognition and to create a store value. Based on this statement list any five advantages of branding.
Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service?
______ ensures uniform standards of quality and design of products to consumers.
What is a brand?
How brand is different from branding?
Mention any two essentials of a brand.
Explain the role of branding in the Indian industry.
Enumerate the types of brands used by business firms.
What are the advantages of branding?
Explain the essential of a good brand.
