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प्रश्न
Explain any two methods used to popularise any brand.
उत्तर
- Advertisements: Advertisements in newspapers, radio, TV and other media are regularly given to make a particular brand well-known among consumers. It is due to repeated advertisements that Lux soap, Colgate toothpaste, Titan watch, Honda car and other brands have become popular in the market.
- Publicity: Publicity means any commercially significant news which has no sponsor, is non-personal and is not paid for by the individual or organisation involved in it. Mass media such as newspapers, radio and television give news and views about an organisation and its products or services in such a way that the image of the organisation is enhanced. News releases (e.g., opening of a new showroom), feature articles, letters to the editor, press conference and audio-visual material are the main techniques of publicity.
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संबंधित प्रश्न
Everyone loves the exclusive discounts and offers that come around during the holiday season. Your brand may already be running some discount offers. Based on the information given above, which of the statement given below describes the term brand?
Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service?
______ ensures uniform standards of quality and design of products to consumers.
What is a brand?
How brand is different from branding?
Explain the role of branding in the Indian industry.
Explain the advantages of branding to producers.
Enumerate the types of brands used by business firms.
Comment upon the following:
Branding is a myth not a reality.
Explain the advantages of branding to consumers.
