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प्रश्न
What are the advantages of branding?
थोडक्यात उत्तर
उत्तर
- Branding clearly differentiates a product from others. Thus it protects the interests of the manufacturer and increase the chances of consumer recall.
- If properly promoted, brand name creates confidence in and goodwill for the product and allow for the establishment of a family of closely associated products with the same brand name. For example, Dabur honey, Dabur red toothpaste, Dabur lal tel and Dabur chyawanprash.
- It reduces the price elasticity of demand as consumers are shown to have preference for well-known brands. Loyalty to certain brands is a major marketing benefit. It widens the market for the products.
- Branding helps consumers to identify and recognise a product hence, they cannot be fooled by dishonest traders. Brand promotion saves the people's valuable time and efforts involved in purchase of the goods.
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Definition and Merits of Brand and Branding
या प्रश्नात किंवा उत्तरात काही त्रुटी आहे का?
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संबंधित प्रश्न
Under which function of marketing, marketer gives special name to the product of his own company?
Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service?
Which of the following is not an advantage of branding?
______ ensures uniform standards of quality and design of products to consumers.
What is a brand?
Explain any two methods used to popularise any brand.
Explain the advantages of branding to producers.
Enumerate the types of brands used by business firms.
Comment upon the following:
Branding is a myth not a reality.
Explain the advantages of branding to consumers.
