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Question
Enumerate the types of brands used by business firms.
Short Note
Solution
- Symbols and marks like Rath brand vanaspati, Ship matchbox, Ceat tyres, Pepsi, Samsung phones, TV etc.
- Special names like Liril soap, Close up toothpaste, Pan Parag, Knight Queen, etc.
- The third method of branding is the use of the name of the manufacturer along with a product. For example, Godrej refrigerator, Tata Tea, Birla White Cement, Reliance Mobile and Bata shoes.
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Definition and Merits of Brand and Branding
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