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Question
Explain the advantages of branding to producers.
Answer in Brief
Solution
- Brand name helps in advertising in an easier way.
- Brand name establishes the permanent identity of the product.
- Brand name promotes repurchasing.
- Competition become easier with help of brand loyalty.
- Branding is a means of differentiating the product from the competitors' products. A producer can create a marked preference for his product (brand loyalty) by constantly repeating the brand name to the public.
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Definition and Merits of Brand and Branding
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