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What is meant by 'premium offer'? - Commercial Applications

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Question

What is meant by 'premium offer'?

Short Note

Solution

A premium offer is the offer of an article free of cost on the purchase of a specified quantity of a product. For example, one bathing soap may be given free on the purchase of two bathing soaps or a tooth-brush may be given free on purchase of a pack of toothpaste.

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Concept of Sales Promotion
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Chapter 3: Advertising and Brand Promotion - EXERCISES [Page 57]

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Goyal Brothers Prakashan Commercial Applications [English] Class 10 ICSE
Chapter 3 Advertising and Brand Promotion
EXERCISES | Q 2. | Page 57
Goyal Brothers Prakashan Commercial Applications [English] Class 10 ICSE
Chapter 3 Advertising and Brand Promotion
QUESTION BANK | Q 3. | Page 58
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