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प्रश्न
What is meant by 'premium offer'?
उत्तर
A premium offer is the offer of an article free of cost on the purchase of a specified quantity of a product. For example, one bathing soap may be given free on the purchase of two bathing soaps or a tooth-brush may be given free on purchase of a pack of toothpaste.
संबंधित प्रश्न
Sika Ltd., a reputed industrial machines manufacture, needs Rupees twenty crores as additional capital to expand the business. Mr Amit Joshi, the Chief Executive Officer (CEO) of the company wants to raise funds through equity. The Finance Manager, Mr Narinder Singh, suggested that the shares may be sold to investing public through intermediaries, as the same will be less expensive.
Name the method through which the company decided to raise additional capital.
Vanshika uses 'Kuber Cabs' for travelling in the city. She received a text message "Add Rs 222 on Kaytm and get 20% cash back on having minimum ten trips till 15th April 2017". Identify the technique of sales promotion used by the company.
Distinguish between Advertising and Sales promotion.
Write any two differences between Advertising and Sales promotion.
Which of the following is more of personal medium of advertisement?
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
Promotion to marketing means ______.
Define the term 'promotion'.
Explain the objectives of promotional activities.
What stands for the acronym AIDCAM?
