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प्रश्न
Enumerate any four methods of sales promotion.
Explain the various techniques/methods of sales promotion.
उत्तर १
- Samples: Many business firms distribute free samples of their products to selected consumers in order to make the products popular.
- Trading Stamps: Trading stamps are issued to customers through the retailers in proportion to the amount of purchase.
- Coupons: Coupon is a certificate that entitles its holder to a specified saving on the purchase of a specified product.
- Premium or Bonus Offer: It implies an offer of a certain quantity of the product, free of cost, on the purchase of a specified quantity of the product.
उत्तर २
The main methods of sales promotion are given below.
- Distribution of samples: Under this method, free samples of products are distributed. Consumers use these samples and they purchase it regularly, if it gives them satisfaction. This method is generally used for products of daily use like tea, soap, detergents, tooth-paste etc.
- 'Money off' coupons: It is a kind of certificate telling that the product mentioned therein can be obtained at a specified discount. Possession of a coupon motivates the consumers to buy that product.
- Premium or bonus offer: A premium offer is the offer of an article free of cost on the purchase of a specified quantity of a product. For example, one bathing soap may be given free on purchase of two bathing soaps.
- Price off offers: Under this scheme, products are offered for sale at a price lower than the normal price. This offer is intended to stimulate the sales during a slump season. For example, 30% off on refrigerators or coolers during the off-season.
- Prize contests: The manufacturer of a product organises a contest among the retailers by which the retailers who cross the targeted sales are given an opportunity to take part in a contest which has prizes like Malaysia tours.
- Money refund: In this case, the seller refunds a part of price paid by the customer on the production of some proof of purchase. For example, a producer may offer to refund ₹ 10 on sending the cash memo or wrapper of the product.
संबंधित प्रश्न
Sunita took her niece. Aishwarya for shopping to 'Benetton' to buy her a dress on the occasion of her birthday. She was delighted when on payment for the dress she got a discount voucher to get 20% off for a meal of Rs 500 or above at a famous eating joint. Identify the technique of sales promotion used by the company in the above situation
Sika Ltd., a reputed industrial machines manufacture, needs Rupees twenty crores as additional capital to expand the business. Mr Amit Joshi, the Chief Executive Officer (CEO) of the company wants to raise funds through equity. The Finance Manager, Mr Narinder Singh, suggested that the shares may be sold to investing public through intermediaries, as the same will be less expensive.
Name the method through which the company decided to raise additional capital.
Which of the following is more of personal medium of advertisement?
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
"It is all marketing activities which stimulate consumer buying and dealer effectiveness. The aim of it is to increase immediate sales." What is it?
Which of the following is the sales promotion tool?
Sales promotion activities help to create interest in new products and ______.
Sales promotion, advertising, personal selling and publicity are used for ______.
What is sales promotion?
Discuss the advantages of sales promotion.
