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प्रश्न
What is sales promotion?
उत्तर
Sales promotion means short-term incentives of a nonrecurring nature used to stimulate consumer purchasing and dealer effectiveness. The main purpose of sales promotion is to obtain spot buying by offering nonrecurring and non-routine incentives.
Sales promotion activities help launch new products, make immediate sales, clear overdue stocks, and meet competition. They also encourage consumers to shift to another brand. Examples of sales promotion techniques include the distribution of free samples, coupons, free gifts, exchange offers, prize contests, etc.
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संबंधित प्रश्न
Which of the following is more of personal medium of advertisement?
______ is non-repetitive one-time communication that helps to increase immediate sales.
What is meant by sales promotion?
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
Promotion to marketing means ______.
Sales promotion, advertising, personal selling and publicity are used for ______.
Describe the role of sales promotion.
Write short notes on Drawbacks of sales promotion.
Explain drawbacks of sales promotion.
Discuss the advantages of sales promotion.
