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प्रश्न
What is meant by sales promotion?
उत्तर
- Sales promotion consists of all promotional activities other than advertising, personal selling and publicity that help to increase sales through non-repetitive and one-time communication.
- According to the American Marketing Association, sales promotion includes "those marketing activities other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealer effectiveness, such as point of purchase displays, shows and exhibitions, demonstrations and various non-recurring selling efforts not in the ordinary routine."
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संबंधित प्रश्न
Vanshika uses 'Kuber Cabs' for travelling in the city. She received a text message "Add Rs 222 on Kaytm and get 20% cash back on having minimum ten trips till 15th April 2017". Identify the technique of sales promotion used by the company.
Distinguish between Advertising and Sales promotion.
______ is directed towards consumers and traders with the intention to increase immediate or short-term sales.
______ bridges the gap between advertising and personal selling.
Which of the following is more of personal medium of advertisement?
Give any two advantages of Direct Mail Advertising.
Sales promotion, advertising, personal selling and publicity are used for ______.
Describe the role of sales promotion.
Define the term 'promotion'.
Explain the objectives of promotional activities.
