Goyal Brothers Prakashan solutions for Commercial Studies [English] Class 10 ICSE chapter 3 - Advertising and Sales Promotion [Latest edition]

______ is directed towards consumers and traders with the intention to increase immediate or short-term sales.

The word 'advertising' means turning of ______ to something. 

Any paid form of non-personal communication about an organisation, good, service or idea by an identified sponsor is called ______.

Trade fair, seminar, workshop, fair exhibitions, etc., are most closely associated with ______.

Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with ______.

Which one of the following is not a sales promotion tool?

______ bridges the gap between advertising and personal selling.

Which type of advertising focuses on a particular product or brand or service of an enterprise?

"It consists of all promotional activities other than advertising, personal selling and publicity that helped to increase sales through non-repetitive and one time communication". What is it?

Money spent on advertisement is sheer wastage because: 

Which of the following statement is true in the context of 'Social Advertising Media? 

Which of the following is not the role of sales promotion?

Which function of management helps in increasing sales? 

Advertising goods involves ______ of goods and services.

Sales promotion tool is also called ______. 

Which of the following is closely related with promotion?

Which of the following is more of personal medium of advertisement?

Institutional and ideas advertising are designed to create a ______ attitude and acceptability.

All of the following are benefits of advertisements to customers except ______.

"To enhance the goodwill of the firm by promising better quality at fair prices" ______.

Due to large-scale production and elimination of wholesalers ______.

Creating monopoly is the demerit of ______.

Any paid form of non-personal presentation or promotion of ideas, goods or services by an identified sponsor is termed as ______. 

______ is non-repetitive one-time communication that helps to increase immediate sales.

______ is a demerit of advertising.

An institution which is an expert at designing advertisements and releasing them through appropriate media is known as ______.

______ refers to advertising about socially relevant issues like Swachch Bharat Abhiyan. Do Gaj Doori Mask Hai Jaroori, Blood Donation etc.

Distribution of free samples, prize contests, clearance sales, etc. are examples of ______. 

All premiums help to increase the sale. Which of the following are the examples of types of premium?

Which of the following are the merits of sales promotion?

Which of the following are not requirements for setting advertising objectives? 

Which of the following are not the roles of sales promotion?

Define advertising.

Define sales promotion. 

Distinguish between Coupons and Premiums.

Distinguish between Advertising and Publicity.

Give any two suggestions to draw the attention of viewers to an advertisement of a product/service marketed by your company.

State any two demerits of advertising.

Distinguish between Advertising and Sales promotion. 

Mention any two benefits which advertising provides to society.

Advertising encourages unhealthy consumption. Explain. 

State two methods or techniques of sales promotion.

What do you mean by Mural advertising?

What is Direct Mail Advertising?

Give any two advantages of Direct Mail Advertising.

What is 'Social Advertising Media'?

"Advertising is a social waste." In this context explain the demerits of advertisement.

"It pays to advertise." Do you agree? Give reasons.

"Advertising is a social waste." In this context explain the demerits of advertisement.

"Advertising is a social waste." In this context explain the demerits of advertisement.

What is meant by sales promotion?

Explain the Importance of Sales promotion. 

Distinguish between Advertising and Sales promotion. 

State two methods or techniques of sales promotion.

Mr. Lewis is the Marketing Manager of a leading fast-moving consumer goods company. He observes that a particular brand of shampoo manufactured by the company is not preferred in the market. As a result, the sale has declined over a period of time. It is found that dealers are unwilling to stock the shampoo.

1. Suggest five techniques of sales promotion to induce dealers to stock the shampoo.
2. How would you recruit and select new sales representative to persuade the dealers.

Advertising encourages unhealthy consumption. Explain. 

Suggest any five ways society benefits from advertising.

Distinguish between advertising and personal selling.

State two methods or techniques of sales promotion.

What is an Advertising Agency? 

Explain any two functions of Advertising agency.

Briefly, explain any five benefits of advertising to producers.

Explain any two functions of Advertising agency.

How does advertising improve standard of living?

Give two objectives of advertising.

State any two features of advertising. 

"Advertising is a social waste." In this context explain the demerits of advertisement.

State two benefits of advertising to consumers.

Briefly, explain any five benefits of advertising to producers.

Mention any two benefits which advertising provides to society.

State any two demerits of advertising.

State four types of premium offers as a technique of sales promotion.

What is an Advertising Agency?