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प्रश्न
Define sales promotion.
उत्तर
According to the American Marketing Association, sales promotion includes "those marketing activities other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealer effectiveness, such as point of purchase displays, shows and exhibitions, demonstrations and various non-recurring selling efforts not in the ordinary routine."
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संबंधित प्रश्न
______ bridges the gap between advertising and personal selling.
______ is non-repetitive one-time communication that helps to increase immediate sales.
Free samples is given to consumers in case of ______.
Which one of the following is not a sales promotion tool?
______ is a wide term which includes advertising, sales and personal selling.
Sales promotion, advertising, personal selling and publicity are used for ______.
Enumerate any four methods of sales promotion.
Explain the various techniques of sales promotion.
Explain drawbacks of sales promotion.
Discuss the advantages of sales promotion.
