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प्रश्न
Define sales promotion.
उत्तर
According to the American Marketing Association, sales promotion includes "those marketing activities other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealer effectiveness, such as point of purchase displays, shows and exhibitions, demonstrations and various non-recurring selling efforts not in the ordinary routine."
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संबंधित प्रश्न
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Distinguish between Advertising and Sales promotion.
Write any two differences between Advertising and Sales promotion.
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Enumerate any four methods of sales promotion.
Enumerate the various promotional techniques used by business firms to boost sales.
Explain the various techniques of sales promotion.
Explain drawbacks of sales promotion.
