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प्रश्न
Distinguish between Advertising and Sales promotion.
उत्तर
| Point of Distinction | Sales Promotion | Advertising | |
| 1. | Meaning | Marketing activities which stimulate consumer buying and dealer effectiveness. | Any paid form of impersonal presentation and promotion of a product, service or idea by an identified sponsor. |
| 2. | Time horizon | Short-term perspective. | Long-term perspective. |
| 3. | Aim | To increase immediate sales or dispose of old stock. | To build image of producer and his product. |
| 4. | Media | Free samples, coupons, contests, premium offers, displays, exhibitions, etc. | Newspapers, magazines, TV, radio, posters, films and other media. |
| 5. | Nature | Limited period, non-recurring. | Regular and recurring. |
| 6. | Emphasis | Supplement to advertising and personal selling; pushes product towards buyers. | Informs, persuades and reminds buyers, attracts customers towards the product. |
| 7. | Scope | Individual communication | Mass communication |
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संबंधित प्रश्न
Sika Ltd., a reputed industrial machines manufacture, needs Rupees twenty crores as additional capital to expand the business. Mr Amit Joshi, the Chief Executive Officer (CEO) of the company wants to raise funds through equity. The Finance Manager, Mr Narinder Singh, suggested that the shares may be sold to investing public through intermediaries, as the same will be less expensive.
Name the method through which the company decided to raise additional capital.
Write any two differences between Advertising and Sales promotion.
______ bridges the gap between advertising and personal selling.
Which function of management helps in increasing sales?
Which of the following is more of personal medium of advertisement?
What is Direct Mail Advertising?
Which of these best describes the objective of sales promotion?
Advertising is ______ than personal selling.
Sales promotion activities help to create interest in new products and ______.
______ is a wide term which includes advertising, sales and personal selling.
Sales promotion, advertising, personal selling and publicity are used for ______.
Enumerate any four methods of sales promotion.
What is meant by 'premium offer'?
What is sales promotion?
Explain the various techniques of sales promotion.
Explain drawbacks of sales promotion.
Discuss the advantages of sales promotion.
