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प्रश्न
What is sales promotion?
उत्तर
Sales promotion means short-term incentives of a nonrecurring nature used to stimulate consumer purchasing and dealer effectiveness. The main purpose of sales promotion is to obtain spot buying by offering nonrecurring and non-routine incentives.
Sales promotion activities help launch new products, make immediate sales, clear overdue stocks, and meet competition. They also encourage consumers to shift to another brand. Examples of sales promotion techniques include the distribution of free samples, coupons, free gifts, exchange offers, prize contests, etc.
APPEARS IN
संबंधित प्रश्न
Distinguish between Advertising and Sales promotion.
Write any two differences between Advertising and Sales promotion.
______ bridges the gap between advertising and personal selling.
"It consists of all promotional activities other than advertising, personal selling and publicity that helped to increase sales through non-repetitive and one time communication". What is it?
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
Advertising is ______ than personal selling.
Sales promotion activities help to create interest in new products and ______.
Enumerate any four methods of sales promotion.
Explain drawbacks of sales promotion.
Define the term 'promotion'.
